Never Tune Your Guitar Again

I'm not sure I'll believe it until I use one, but Gibson claims to have a self tuning guitar. Surely it can't be this easy?

"Simply activate your guitar’s Master-Control Knob (MCK), strum the strings lightly, and within seconds the Powertune’s digital brain and Powerhead tuners work together to put you perfectly in tune. Or to achieve any open or alternate tuning, rotate the MCK to the desired preset, strum, and you’re ready to play in Open E, Dropped D, Double Dropped D, DADGAD, Open G, Hendrix Tuning (half-step down), or any of your own custom tunings. In the time it takes you to say, “Hello, Cleveland—we think you’re gonna like this next one…” you’re back in tune, and ready to rock."

The article also takes some jabs at Fender's attempt at creating a self tuning guitar.

Which also leads us to the news that Gibson has retooled their site with a more entertaining approach. When you now head to Gibson.com you are given the choice of heading towards "Products" or "Lifestyle". The Products section gives you what you'd expect from a guitar manufacturer website. From the lifestyle section you'll immediately get a blog like layout, but also choices for interviews, downloads, podcasts,lessons, and more.